Let´s talk!

Let´s talk!

Let´s talk!

Build the
digital customer experience

for the AI era.

Build the
digital customer experience

for the AI era.

Build the
digital customer experience

for the AI era.

HI

HI

AI

AI

We are a design consultancy operating at the intersection of CX-design and Artificial Intelligence.

We are a design consultancy operating at the intersection of CX-design and Artificial Intelligence.

We are a design consultancy operating at the intersection of CX-design and Artificial Intelligence.

What we do

What we do

We apply AI to the design of your digital customer experience and help you to unlock new business opportunities, drive growth and make brand interactions more human, inspring and meaningful.

Let´s create your future together!

We apply AI to the design of your digital customer experience and help you to unlock new business opportunities, drive growth and make brand interactions more human, inspring and meaningful.

Let´s create your future together!

We apply AI to the design of your digital customer experience and help you to unlock new business opportunities, drive growth and make brand interactions more human, inspring and meaningful.

Let´s create your future together!

What is hype and what is lever?

What is hype and what is lever?

What is hype and what is lever?

ORIENTATION WORKSHOP

What happens to your website when AI answers your customers’ questions?

What happens to your website when AI answers your customers’ questions?

Find out with our Hype & Hebel Workshop.

4 hours for more orientation, clarity
and agency in your digital customer experience strategy.


Find out with our Hype & Hebel Workshop.

4 hours for more orientation, clarity
and agency in your digital customer experience strategy.


Find out more

ORIENTATION WORKSHOP

What happens to your website when AI answers your customers’ questions?

Find out with our Hype & Hebel Workshop.

4 hours for more orientation, clarity
and agency in your digital customer experience strategy.

Find out more

read more about this topic

read more about this topic

read more about this topic

HYPE & HEBEL INSIGHTS #1

In der KI gewonnen, auf der Website verloren?

Wie KI die Regeln des digitalen Marketings neu schreibt. Und warum jetzt der beste Moment ist, in die eigene Marken-Website zu investieren.

Von Nikolaus Stemmer, 24. März 2026

HYPE & HEBEL INSIGHTS #2

Für zwei Zielgruppen bauen: Mensch und Maschine

Wie eine Marken-Website heute aufgebaut sein muss, um den High-Intent-Besucher zu überzeugen. Und den KI-Bot, der vor ihm da war.

Von Nikolaus Stemmer, 16. April 2026

Whitepaper

Whitepaper

a new dimension of digital customer
experience

a new dimension of digital customer
experience

a new dimension of digital customer
experience

GenAI x GenUI: Learn how generative Interfaces are changing the rules of UX and how companies can benefit.

GenAI x GenUI: Learn how generative Interfaces are changing the rules of UX and how companies can benefit.

Read Whitepaper

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Stay up to date.

Stay curious.
Stay up to date.

Stay curious.
Stay up to date.

get

practical

get

practical

How can we help you
imagine the future

How can we help you
imagine the future

How can we help you
imagine the future

Project Inquiries:
Stefan Walz

Managing Partner Creative

E-Mail

E-Mail

LinkedIn

LinkedIn

Practical Intelligence GmbH


Völckersstraße 14-20

22765 Hamburg

Deutschland


contact@practical.one




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